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Announcing the 2023 FNDURSUMT Tour

By SLV Staff, 06/23/23, 7:15AM EDT


DENVER — Summit Lacrosse Ventures is pleased to announce the second annual Find Your Summit Tour with industry leader Gait Lacrosse returning this summer as the presenting sponsor. 

Kicking off this weekend with two annual events, the Northstar Capital City Classic and Saratoga Shootout, the 2023 #FNDURSUMT Tour will capture the action, the vibe and the scenery at Summit Lacrosse Ventures’ upcoming seven events running from late June through early August. 

Gait Lacrosse returns as the presenting sponsor in a collaboration that will give lacrosse fans a unique view into world-class lacrosse tournaments and showcases taking place in the months ahead.  

"We're thrilled to launch the Tour again this year after a successful first year in 2022, said Kevin Leveille, Brand & Event Director for SLV. 

"From our seat, the Summer thread of our events is challenging, exciting, exhausting, thrilling, and rewarding all at the same time. We feel the need to capture the essence of what's happening and share with as many enthusiasts as we can."

“It's really special to be working with Gait Lacrosse on this project again this Summer,” said Ashley Murphy, CEO for SLV. “Our vision remains aligned in creating content to share the experiences of players of all ages—from 7 to 75 years old—in great places.”

Summit has gone outside of the sport of lacrosse to bring on new partners for the 2023 campaign. HEYDUDE, Impact Canopy, and Smith Optics are all new to the Tour but represent brands looking to connect specifically with lacrosse players and their families. 

"We are always open to and interested in working with brands that we enjoy using, that we believe in personally, and that we feel are a natural fit for our longtime participants, as well.” Leveille said. 

“In reflecting on the additions of HEYDUDE, Impact Canopy, and Smith Optics for this Tour, there was either a direct personal relationship or direct connection to who we are and what we do that led to the partnership. That's the way it should be and that's the route to mutual success."

HEYDUDE shoes are cushy, comfy, and the perfect prep-game and post-game footwear for tournament goers. Impact Instant Canopy are the go-to for quick and easy, dependable, high-quality tents, flags, and a wide array of customized product. Smith Optics sets the standard for high performance sunglasses, goggles, and helmets through innovation and creating products to fit the needs of the greatest adventurers. 

Additionally, YETI, STX, and Motive Pure return as supporting sponsors of the 2023 FNDURSUMT Tour in a remarkable grouping of powerful brands.

“It's promising that the sport is attracting widely popular companies from across all types of industries. Lacrosse families continue to be a great demographic to market to,” said George Leveille, who co-founded the Lake Placid Summit Lacrosse Classic in 1990 and is principal owner of Summit Lacrosse Ventures.

Leveille pointed out that the company has been collecting and sharing content and working with local and national media since the Summit Classic’s inception as a destination tournament in the heart of the Adirondack Mountains. 

Since then, Summit Lacrosse Ventures has blossomed into a coast-to-coast operation, with events already completed this summer in California and Colorado, and a big Northeast push coming to close out the Summer. 

Starting in Albany with the Northstar Capital City Classic and wrapping up in Lake Placid at the 34th Annual Lake Placid Summit Classic, the FNDURSUMT Tour will make additional stops at the Saratoga Shootout, the Northstar Showcase, the Lake Placid Youth Summit Classic, the Niagara Classic, and the Happy Lax Tournament. 

“This tour will again highlight the wide net we cast and will celebrate the dynamic population that helps define this culture and community over the course of 7 events. We’re excited to get the show on the road.”

To learn more about Summit Lacrosse Ventures’ tournaments, showcases and other offerings throughout the entire calendar year, visit the company website. 

To learn more about Gait Lacrosse and the company’s lineup of leading-edge heads, handles and protective gear, visit the company website and be sure to look for the brand on site all summer long on the FNDURSUMT Tour.

About Summit Lacrosse Ventures

In 2015, Summit Lacrosse Ventures LLC (SLV) combined two leading lacrosse event management and marketing companies, Lake Placid Lacrosse (Established 1990) and LLC (Established 2008), into a single entity which has built upon existing events and programs, and pursued new development opportunities. Industry professionals with 30+ years of experience across all levels of the sport, we are passionate about delivering first-class events in desirable locations, creating valuable experiences for our participants, and building a lifelong community of passionate individuals who share our ideals of competition, respect, and camaraderie. SLV operates 12+ events nationwide.

About Gait Lacrosse

PG Lax Properties, LLC, is a US based company created by Paul Gait and Curt Styres to produce the “Gait” brand of lacrosse products. The brand originally developed by Paul Gait, for Rawlings Sporting Goods, was contractually re-acquired by Gait in 2018. The Company is committed to use its legendary design experience and proven creativity to produce products with game-changing innovation. Established partnerships with the NLL, professional athletes and NCAA programs have allowed Gait to prove that the performance design and technology is unmatched within the industry.