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Eric Witmer Joins Summit Lacrosse Ventures

By Ashley Gersuk Murphy, 11/18/16, 10:00AM EST


Denver, CO - Summit Lacrosse Ventures announced today that Eric Witmer, lifelong lacrosse enthusiast and Lake Placid Lacrosse staff member and participant, has joined the company full-time as a Program Associate. Witmer will be located at SLV Headquarters in Denver, and will support all aspects of SLV events nationally, to include communications, logistics, customer service, administration, and on-site management.

Eric’s passion for lacrosse was shaped by a healthy and supportive rivalry with older brother and teammate [Oswego HS & SUNY Brockport], Brian, and by his father, Dan [SLV Competition Manager]. Dan coached his sons’ teams, and the SUNY Oswego Lakers for 28 years, and consistently emphasized the importance of sound fundamentals, attention to detail, and a tireless worth ethic.

Eric was part of the Brockport team which made the first-ever post-season appearance in 2011, and again in 2013, and was twice named to the SUNYAC All-Academic Team. Witmer is still active in lacrosse, as a member of the newly formed Regional Box Lacrosse League’s Parker Rangers, Champions in the inaugural season.

Witmer has spent nine consecutive summers working at the Lake Placid Summit Classic, which attracts nearly 5,000 participants and 250 teams each summer to Lake Placid, NY. In recent years, Eric has become a stalwart and enthusiastic leader, training new staff members, and working with event management to oversee operations.

“We are delighted to have Eric join our team”, said Summit Lacrosse Ventures’ CEO Ashley Gersuk Murphy. “Eric’s familiarity with, and passion for what we do, sets him apart. We have seen his capability one week a year, and we look forward to teaching Eric the fundamentals of what goes into building successful events”.

“Year after year I looked forward to the Summit Tournament, to kick off my shoes for a week and have the best seat in Placid to watch the sport I love,” Witmer said. “I’m almost in disbelief that my full-time job will allow me to travel coast to coast with SLV, where I will find familiar faces at each event. Over the past nine years, Placid has shown me how expansive the lacrosse community is, and there’s no better backdrop for that camaraderie than Whiteface, the Olympic ski jumps, and the Lake Placid scenery. The players, officials, staff, and the Village itself, combine to create the greatest lacrosse experience I have ever been a part of, and I couldn’t be more excited to join the industry leader who makes it happen.”

“Summit Lacrosse Ventures continues to grow and we aim to be as efficient, professional, and high quality an organization as possible; I am confident that Eric will add great value to our team,” said Murphy.

The Summit Lacrosse Ventures leadership team includes: George Leveille, Chairman of the Board of Directors and Strategic Advisor: Ashley Gersuk Murphy, Chief Executive Officer: Kevin Leveille, Brand and Event Director: Blake Schierer, Director of Events and Programs: and Eric Witmer, Program Associate. Headquartered in Denver, Colorado, SLV has satellite operations in New York, Illinois, and California. 

Learn more about Eric.


About Summit Lacrosse Ventures (SLV)

Summit Lacrosse Ventures (SLV) owns and operates the 28-year-old Lake Placid Summit Classic, along with the Lake Placid Summit Youth Classic, High Peaks Summit Classic, Lake Tahoe Summit Classic (with ADVNC Lacrosse) and the Saratoga Lacrosse Shootout (with Rhino Lacrosse). Northstar Lacrosse is a women’s lacrosse brand of SLV and includes the Northstar Invitational, Northstar Capital City Classic, Northstar Midwest Showcase, Northstar Capital City Winter Classic, and the Trilogy Girls Future Aces South powered by Northstar. In addition, SLV manages Munday Lacrosse, a camp/clinic business owned by Lindsey Munday, Head Coach of the USC Women’s Lacrosse team.

The mission of Summit Lacrosse Ventures is to be a leader in nationwide lacrosse events and programs for boys, girls, men and women, with a clear focus on the responsible and sustainable growth of the game. SLV delivers exceptional value and first-class experiences for its customers, with an emphasis on creating a long-standing and collaborative community with which to share a passion for lacrosse. Summit Lacrosse Ventures strives to provide outstanding coaching and educational resources to enable participants to enhance athletic skills and performance while emphasizing the development of life skills.