LAKE PLACID - The evolution of live streaming has seen every major sports league satisfy the demand to bring their content to the masses in its entirety as it happens. The concept has, in fact, helped those organizations deliver their brands, and associated assets, to international audiences.
In the coming weeks, two local events in the Adirondacks will follow suit. The 45th annual Can-Am Rugby Tournament, set for July 27-29 in the communities of Saranac Lake and Lake Placid, will showcase future Olympic men and women on computers and mobile devices everywhere via www.florugby.com. The following week, the yearly Lake Placid Summit Lacrosse Classic, from July 30-August 5 at the North Elba Athletic Fields, will have a collection of games streamed on www.laxallstars.com, highlighting the top upcoming women athletes who could be seen in Olympic Games of the future.
"With the endorsement of the organizers, we're happy to bring these tournaments to the live space and feed the need of their respective fans," said John Morgan, sponsorship and broadcast coordinator for both. Morgan pioneered the advent of live streaming in the winter sliding sports of bobsled, luge and skeleton going back to 2010.
Not only have the organizers been willing to enter the live environment, but we have received support from the Regional Office of Sustainable Tourism to help make it happen," Morgan said. "In addition to game coverage, there will be times between the matches where we can showcase the Adirondack region with vignettes, features and interviews. This is the ultimate win-win-win."
The 25 best women and men under 18 years old in seven-person rugby, now an Olympic sport, will be featured live on the FloRugby platform. This will showcase the future stars of USA Rugby. Adirondack regional tourism content will be featured between games.
A few days later, on Aug. 1, lacrosse coverage will target two semifinal games and the championship game of the Northstar Division of the Lake Placid Summit Classic's girl's scholastic tournament. The Northstar Division is comprised of 24 teams of high school athletes. The vast majority of them have verbally committed to NCAA Division I women's lacrosse programs. These three contests will air live on www.laxallstars.com.
Teams don their respective future college colors. Last year's final saw the "Future Golden Domers" (Notre Dame) top the defending champion, "Baby Blue" (North Carolina), in an overtime thriller.
"These are the future stars of women's lacrosse," said Ashley Gersuk Murphy, Tournament Co-Director. "The level of play and growth of this particular division is a testament to the talent, athleticism, and passion of female student athletes, and we are proud to host the girls within the tradition of Lake Placid Lacrosse."
It is hoped that one day, based on an IOC decision in the coming years, many of these lacrosse players could find themselves representing their country in the Olympic Games, hopefully as soon as Los Angeles 2028.
The lacrosse contests, airing on LaxAllStars.com, will run consecutively on one field with four hours of coverage. Also expect segments between games on canoeing or hiking in the Adirondacks.
"We've envisioned this day for a few years," Morgan said. "We're happy to say that our tournaments, thanks to our rugby and lacrosse partners, are ahead of the curve. This will truly raise their prestige and visibility."
Tag(s): SLV In The Press